Ontario-based aggregator and distributor of internet gambling content, Bragg Gaming Group, is once again enhancing its presence in New Jersey, U.S. Most recently, the provider revealed that it has debuted more iGaming titles to BetMGM, delivering additional playing options for its players in the region. The launch was facilitated via its Remote Game Server.
BGG offers proprietary and exclusive content along with advanced technology to online and land-based gaming operators. Its Bragg Studios delivers data-driven casino games, complemented by exclusive titles from studio partners, all powered by Bragg’s technology. It also offers a versatile Player Account Management platform and operates in various iCasino markets around the world.
Powering the Operator in the Garden State
After the recent integration, Egyptian Magic from the provider’s Atomic Slot Lab is now available to players of BetMGM in New Jersey. More titles from the company’s proprietary games and partner studios under the Powered by Bragg program are slated to be launched in the next few weeks. As usual, the content incorporation is powered by the supplier’s new RGS technology.
Via the latest integration of new content with the operator in the Garden State, the provider is further extending its existing collaboration with the leading iGaming operator in North America. The two gambling brands are also partnering in Michigan and Pennsylvania, as in December 2022, the supplier launched content with the operator in the two states.
In the meantime, as per H2 Gambling Capital’s data, New Jersey’s online casino market is one of tremendous potential and it is on track to produce over US$1.8 billion in gross gaming win in 2023 alone. With the immense market opportunities, the iGaming distributor is looking to expand its digital presence in the state and capture some of the market share.
Kunal Mishra, Chief Operating Officer, Americas at the distributor said the company is focused on bolstering partnerships in North America to launch content with operators from its new proprietary studios and exclusive games from third-party collaborations. He added that the new BetMGM deal extends the provider’s strategy and helps its long-term growth in the sector.
Inking More Partnerships in Europe
On top of expansion into North American regulated markets, the iGaming supplier has also recently expanded its footprint in the Netherlands in Europe. In a deal with Kansino.nl announced at the end of October 2023, the company agreed to launch online casino titles for the local casino brand which will be done via its RGS technology.
Soon players of the operators will gain access to proprietary titles such as Fairy Dust, Cai Fu Emperor Ways and Dreamy Genie from Atomic Slot Labs. H2 Gambling Capital estimates the country’s online gambling market will generate approximately US$2 billion in gross win in 2023. Around 58% of the volume is expected to arrive from online casino games
Source: “Bragg Gaming Launches New Content Portfolio with BetMGM in New Jersey” BusinessWire, November 2, 2023
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